Our Secret Handshake Is Not An Algorithm

J.D. Bentley writing the best piece of and about blogging ever:

While sites of the past felt like secret clubs which demanded a secret hand­shake (that human con­nec­tion), today’s sites are often mass-produced mar­ket­ing non­sense, their secret hand­shakes being noth­ing more than an effort­less algo­rith­mic assump­tion on Google’s servers.

Do not underestimate the power of the niche.